Introduction: When the Influencer Isn’t Human Anymore In 2025, the influencer economy isn’t just thriving — it’s evolving into something non-human. Artificial intelligence (AI) influencers, once niche novelties, are now legitimate power players in the digital space. From fashion brands to fintech startups, companies are increasingly collaborating with AI-generated personas to engage audiences, promote products, and drive conversions. But this isn’t just a story of futuristic tech. It’s a fundamental shift in the economics, ethics,…