Introduction

The landscape of digital marketing has been in a constant state of flux, with search engine optimization (SEO) serving as a pillar of online visibility for years. However, the rapid advancements in Artificial Intelligence (AI) technology have raised questions about the future of SEO. As AI continues to evolve, especially in areas like content generation, search algorithm refinement, and data analysis, many digital marketers and business owners are wondering: “Should I keep investing my time in SEO, or is it time to explore new avenues?”