Introduction: The Paradigm Shift in Digital Visibility Search has changed—and dramatically so. In a landscape where consumers now pose questions not to Google, but to AI models like ChatGPT, Google SGE, and Perplexity, digital marketers face a new frontier: Generative Engine Optimization (GEO). Traditional SEO, long centered on ranking in the top 10 blue links, is no longer enough. Instead, visibility today often means being referenced—cited, linked, or echoed—within the responses generated by AI-powered assistants.…